Hilton Jobs

he Marketing Manager will assist with all Marketing Planning & Execution strategies for Zemi Miches All Inclusive Resort, Curio Collection by Hilton,including the development, management, execution and measurement of all aspects of the marketing/branding strategies; including but not limited to Positioning, Marketing Budgets, Social Media, Websites, Paid Advertising, Video/Photography Assets, and Agency Management. All efforts should be focused on maximizing performance. Success measures include budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.

This Individual Encompasses the Following Skillsets

Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning.

• 5 Years Marketing Experience (Prior hotel, travel and/or All-Inclusive industry experience is preferred)
• Branding / Positioning
• Project Management
• Storytelling from Data/Data Analysis
• Omni-Channel Marketing Strategy
• E-commerce
• Media & PR Strategy
• Content Strategy
• Ability to Engage Others / Presentation Skills
• Agency Management
• Budget Management

ESSENTIAL FUNCTIONS:

Marketing and eCommerce Planning and Execution

• Branding & Positioning: Establishes all messaging, positioning and marketing strategiesunderstanding the impact to the hotels' business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
• Planning & Budgeting: Develops strategic marketing plans and annual marketing budgetsalong with the hotel’s General Managers, Directors of Sales, and Directors of Revenue Management. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.Adjusts the marketing plan throughout the year as needed based on performance data.
• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media and online listings. Tracks and analyzes success of marketing campaigns and adjusts marketing strategies/budgets where needed based on performance metrics.
• On-Property Experiences :Works alongside operations to develop the strategic direction of curated on-property experiences and activations.
• B2B Sales & Catering Marketing Support : Collaborates with sales leaders to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, Wholesale, GDS, B2B Groups, and Consortia. Liaison with C&E (Catering & Events) leaders to support local and group catering revenue generation.
• Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
• Content & Asset Strategy : Manages the strategic direction on all consumer facing marketing materials, including but not limited to: Website Content, 3rd Party Sites, and Digital & Print Advertising, Photography and Videography.
• Agency Management: Responsible for the agency vetting process, agency relationship, and ensuring agency alignment to the wider strategic plan and goals. This includes the management of all hotel marketing agencies, including but not limited to: social, PR, and Creative.
• Revenue Optimization: Works with Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance.
• Social Media: Development of comprehensive social media strategy across all hotels including content development, audience building and social influencer partnerships.

• Partnerships:

• Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the All-Inclusive team.

• External Partnerships: Identifies partnership/activation/sponsorship opportunities for joint outreach that align to the hotel's positioning.

Human Resources

• Creates a career development plan and actively participates in continuing education opportunities to ensure further professional development.

Ownership & Corporate Meetings, Presentations and Reports

• Prepares for and attends strategic hotel commercial meetings, ownership reviews (as needed) and corporate hotel reviews.
• Presents out on marketing activity and performance results utilizing supporting data /reports and maintains a forward-looking analysis/plan and strategic direction.

SUPPORTIVE FUNCTIONS:

• Assists with Reporting : Prepares marketing activity reports on regular cadence and on an as needed basis to assist with campaign optimization, ownership meetings, and commercial meeting. Tracks and analyzes success of marketing campaigns and works with leadership to adjust marketing strategies/budgets where needed based on performance metrics.
• Leadership Presentation Preparation: Assist the Director of Sales & Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews. At times, this role may be required to present in these commercial meetings.
• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

• Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and social channels.
• Ability to perform critical analysis and to manage extensive amounts of information
• Excellent written skills
• Excellent presentation skills
• Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, team members and corporate leaders.
• Ability to manages multiple projects and achieve deadlines.
• Media buying experience, both traditional and digital.
• Copy development

• Software/Program Skills/Knowledge:

• Microsoft Office (Word, Power Point, Excel & Outlook)

• Social Media Websites (Facebook, Instagram, Twitter, etc)
• Digital Analytics

What are we looking for?

A Marketing Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• College degree in Marketing or Hotel Management
• Experience of working in a similar marketing position in the hospitality sector
• Experience of managing and motivating a team along with evidence of driving successful team results
• Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
• Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints
• Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams
• Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting
• Demonstrated ability to interact effectively with various levels of management
• Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language dependant on location of role.
• Communicate key information effectively to all levels of management using a variety of communication tools
• Proficiency in Microsoft Office applications, budget management, project and time management
• Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritising and identifying productive solutions
• Ability to influence others in key situations whilst maintaining positive relationships
• Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity
• Execute calculated risks and pre-determine successful outcome
• Ability to relate to the marketing world and adapt to changing priorities quickly and with ease
• An accomplished leader offering excellent judgement, time management and decision making skills
• Professional approach, clean and well groomed at all times
• Friendly demeanour, positive and enthusiastic with a motivational attitude
• Excellent problem solving and decision making skills, can work autonomously whilst keeping all parties informed
• Honesty, integrity and a passion for hard work
• Creatively minded and has a thirst to work in marketing for the hospitality industry
• Demonstrated self-starter with excellent attention to detail
• High energy and the ability to motivate and manage a team - leading by example
• Resourcefulness, customer focused and results oriented
• Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge
• Good understanding of Hilton, its core values and management structure

It will be advantageous in this position if you demonstrate the following capabilities and advantages:

• Master’s degree in Business or Marketing
• Previous experience of working in a marketing role in the hotel industry for a global leader
• Qualifications in Project and Time Management
• Able to speak further key business languages

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands (http://jobs.hiltonworldwide.com/our-brands/index.php) . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Job: Sales

Title: Marketing Manager

Location: null

Requisition ID: HOT0AIOL

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